I got a moon challenge for you... go moon a police officer.
all things considered I do like the idea though. It's non-governmental. It promotes innovation. I guess I'd rather see google give $24 million to someone who can come up with a form of energy more efficient than oil, but that doesn't have the same sort of pizzazz about it.
In my opinion there is no difference between going to the moon and the Super bowl. Probably costs about as much... and makes about as much money too.
I can already see some company making their label into a lunar design for a couple of months... woot woot. Big deal.
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