The generational challenge

Every generation in a free society has multiple challenges when bringing it's brand to society. Two challenges are most important.

The first of which is to realize that an older generation is running the world with an outdated brand that must be evolved to fit the interests and needs of the succeeding generation. This is the process by which big band jazz becomes rock 'n roll. The challenge comes for the succeeding generation to realize that the entrepreneur is the catalyst of this change and not legislation/regulation/governmental enforcement.

The second challenges comes later on down the road once a generation has had it's run and is marginally being pushed out of relevancy by a newer generation's brand. The challenges is to have the humility to not regulate this evolution and allow entrepreneurs to champion this change even if it's not your brand.